“Jinx” finds a woman stating her anxieties about treatment preferences as her doctor states her fears in tandem with her. “Finding the right doctor is a difficult and complex thing, but we were able to inject relatable humor to cut through a tired category and meet patients where they are,” said Matt Murphy, chief creative officer, 72andSunny Los Angeles in a statement. In “Butt,” a man has a difficult time describing a somewhat awkward intimate issue until his doctor realizes his discomfort and reassures him. In one spot, “Dentist,” a woman scrolls through a series of dentists, being very picky about their qualifications, until she finally finds one she likes. In a national TV campaign, directed by Max Sherman through Anonymous Content, a series of tongue-in-cheek ads show the emotional payoff that results from three patients using Zocdoc to find and book an appointment with a doctor who really gets them, giving power to the patient. Zocdoc, which aims to make it easy for people to find and book in-person or virtual care, worked with agency 72andSunny Los Angeles, adding a dose of relatable humor as a remedy for finding the right doctor. Healthcare marketplace Zocdoc has launched a campaign that shows it’s easier to find that doctor that you can talk easily with using its platform. Many people have problems talking to doctors about uncomfortable problems.
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